Blue Ocean Strategy for innovative startups

Our Ohm (Overhaul my) Small Business Programme is really taking off with the recent successes of Bixby & Co, Homes of Elegance, Robyn Coles and our other clients we are so very proud of.  Running a small business, especially a startup can be challenging but there is so much information out there to develop the right marketing strategy for you.


I started working with a company that is developing an online software for the airline industry and their offer is like nothing else on the market.  The client, a CIM himself, heard of a strategy that fit his business model quite well and it intrigued me.


This blog is dedicated to innovative startups or spin offs that differentiate themselves and offering it at a low cost.  If your idea or company falls into this category is would be beneficial to look into a Blue Ocean Strategy.  Red is considered the area that is currently the active market with competition and 'Blue Ocean' is considered the new area where differentiation creates a new market and offer.


Blue Ocean Strategy framework & tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map, and blue ocean idea index."

I encourage new businesses to take the next step in innovation and create new markets.  Good luck out there to all our entrepreneurs with bright ideas.